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About ( 0 )

About Kass Communications

Marjorie Kass
Marjorie Kass

Marjorie Kass of Kass CommunicationsCreativity, energy, passion, eloquence, vision: those are the words that describe a great marketing person, and those words certainly describe Marjorie.

- Wayne Sadin
  Transformation, CIO

I am an award-winning, strategic creative executive, who integrates marketing objectives, research and business analysis creating innovative, multi-media brand experiences for consumers.

With over 25 years of experience working both in the agency and corporate worlds, I have excelled in start-up and turn-around environments, managed creative departments with as many as 70 people, and broken new ground for clients as diverse as P & G and Showtime Networks.

Let us help you start the brand strategy process.

Over 25 years of experience

  • Developing new brands
  • Rebranding existing companies
  • New product development
  • Creating new marketing strategies for generating revenue
  • Overseeing execution of new and on-going marketing campaigns
  • Writing effective copy

How we work

  • Boutique shop, with nationwide network of best-in-class resources
  • Develop overall strategy, create the concepts, write copy, and overall project management
  • Separate resource invoicing provides full transparency of costs with no agency markups

Contact Us Today!

 

 

 

 

Acquisition Marketing ( 0 )

Whether it is a traditional marketing or innovative promotional strategies, we can differentiate your company, create awareness, and drive leads and sales.

Showtime Unlimited

 

MXTV

Here are some examples of our work in driving new customer leads and sales:

MX Energy follow up Constellation DV2 logo

Let’s build your business and generate sales.

Contact Us button

Brand Extensions ( 0 )

Call them mini-brands, offshoots, spokes in the wheel, when you launch a new product under your corporate umbrella, it is important to both connect the new with the existing overall brand and differentiate it. Most likely, the extension was developed to target a certain market which may not be a part of the core customer demographic. This is not a Catch-22. There should be no conflict within your marketing team that the extension can have a life of its own while staying true to the core brand.

Showtime Unlimited
Package

 

Smithsonian Channel
Green Programming

 


Here are some examples of brand extensions which have enhanced, rather than detracted from, their core brands:

 

 

mxearth-th Family-Aisle DV2-Spring Show-mobile

Let us help you with brand extensions.
Contact Us Now!

Brand Strategy ( 0 )

 

Brand Strategy

Marjorie's concept for the branding of Showtime 'No Limits' was truly inspired, and one of the most breakthrough and memorable pieces of video I have ever had the pleasure to touch professionally.

- Kathy Callan Anton
  Entertainment and
  Consumer Products
  Marketing and
  Advertising Executive

Creating a brand is like identifying the unique DNA that makes every person different. We each have individual personality characteristics that influence how we look, think and act. Companies are no different!

Whether your company is a start-up, looking to create a brand that will differentiate you from the pack, or an existing company seeking a rebrand, the steps to defining and executing your brand strategy depend on your objectives.

Let us help you start the brand strategy process.

Start-Ups Start Ups

We approach creating a new brand with methodology. The result is a complete brand guide, which helps determine the tone and manner for all communications.

See examples >
Rebranding image Rebranding caption

Many companies come to a point when it is necessary to take another look at their brand. We have worked with companies of all sizes to address their specific needs.

See examples >
Brand Extensions Image

When you launch a new product under your corporate umbrella, it is important to give it an identity, yet connect it with the existing overall brand umbrella.

See examples >

Contact Us

Creative ( 0 )

The end creative product is where all of it comes together, and it has to have an emotional impact. Form follows function and the right platform can enhance what, why and how you communicate to customers and get the sale. That, plus a unique message and visual can help to differentiate your product or service from the pack.

We are proud to say we've won over three dozen awards in various industries, including a Clio Finalist and are on permanent display in the Museum of Modern Art in New York.

To see our video work, please visit our channel on 

Here are examples of some of our print ads, direct mail, and collateral materials:

ColumScarlett Smith-cover ECP_Handout MX_CT_Green_Postcard Rush-Consumer-ad

Marjorie is a decidedly astute marketer, with the ability to extract the unique strategic proposition to its maximum potential. She is a consummate professional and brings her "A" game to the table every day.

--Michael Turner
Business Performance Management Consultant

Marketing Communications ( 0 )

We develop multi-platform marketing and promotional strategies that support overall brands, as well as acquisition and retention programs for business growth.

 

Acquisition Marketing Acquisition Marketing

Whether it is traditional marketing or innovative promotions, we can differentiate your company, create awareness, and drive leads and sales.


See examples >

Retention Marketing Retention Marketing

You’ve worked hard to gain customers. The next step is to keep them! Your retention strategy is what will build your business. Happy customers, who know they can rely on and trust you, are your best ambassadors.


See examples >

One of the most effective ways to market your company is to give back to the markets where you are present. We have extensive experience in finding cost effective ways to get your brand name out in front of passion groups that extend beyond your product or service.

See examples >

Contact Us!

Margie's creative direction on the brand development for Smithsonian Networks produced a cohesive and brilliant foundation for this new brand on the emerging VOD, HD and web platforms. She demonstrated strong strategic insights, masterful creative judgement and a resourcefulness to get the job done with multiple talented creatives at a reasonable cost. Her creative oversight underscore her deep experience in directing creative and producing strong branding.

--Beth Sanford
Vice President of Marketing at ONE World Sports

Promotions/ Community Service/PR ( 0 )

One of the most effective ways to market your company is to give back to the markets where you are present. We have extensive experience in finding cost effective ways to get your brand name out in front of passion groups who can then find an affinity to you in ways that extend beyond your product or service.

 

 
   
   

 

Let us create some promotional buzz for your company.

Contact Us button

Marjorie consistently created highly successful marketing campaigns that positioned MXenergy's products in exciting and unique ways that set the Company apart from its competitors and drove customers to the Company in a highly competitive and crowded marketplace.

--Phil Mittleman
Associate General Counsel, MXenergy

Rebranding ( 0 )

Many companies come to a certain point in their growth when it is necessary to take another look at their brand. Some of the reasons to rebrand are as follows:

  • Setting the stage for an acquisition or IPO
     
  • Post acquisition, there is a need to determine which brand name folds into the other
     
  • Brand refresh to attract new audiences.

Showtime “No Limits” Spot -
Award Winner!

 

Smithsonian Channel
Branding Spot

 

We have worked with companies of all sizes to address their specific needs:

STX_Logo_Constellation_lg logo-mxenergy columbia-house-lg logo-Showtime_Networks

 

Let us help you rebrand your company.
Contact Us Now!

Retention Marketing ( 0 )

You’ve worked hard to gain customers. The next step is to keep them!

  • What is the best way to communicate with your customers? How often?
  • Do you offer incentives?
  • Do you make it easy for them to refer others to you?
  • If they do leave you, are you trying hard to win them back? Your retention strategy is what will build your business. Happy customers, who know they can rely on and trust you, are your best ambassadors.

Constellation Customer Service

 

ECP_Button_061813_lg DV2-cover-lg

Find out how you can keep your customer count where it needs to be.

Contact Us

Start-ups ( 0 )

When you are starting a new company, you have a passion for your product or service. There may also be competition. Each of your competitors offer a variety of benefits. Why should a prospective customer choose you over your competitors? How can they get an immediate reaction that you are different/better/unique?

We approach creating a new brand by with methodology. We sit with you and complete a brand platform fact sheet which helps you to consider and identify who your competition is, the attributes and benefits of your company, who your direct and indirect prospects are and where you see your company going in the future. We then do our magic and present a brand platform to you, which can include everything from a brand positioning statement and vision and values to color schemes, type suggestions and approach to photography and graphic icons. The result is a complete brand guide, which helps determine the tone and manner for all communications.

Here are some examples of start-ups we have worked with in a variety of industries:

smithsonian-lg bzmz-lg PartnersPath_Logo-lg logo-JKG-Coaching

Let’s get your start-up started today!
Contact Us Today!

Testimonials ( 0 )
Creativity, energy, passion, eloquence, vision: those are the words that describe a great marketing person, and those words certainly describe Marjorie. The words and images that came from her fertile mind were always inspiring, dramatic, and actionable. Through Marjorie's efforts the MX brand became well-known throughout our market areas.

-- Wayne Sadin
   Transformation CIO
   
Margie's creative direction on the brand development for Smithsonian Networks produced a cohesive and brilliant foundation for this new brand on the emerging VOD, HD and web platforms. She demonstrated strong strategic insights, masterful creative judgement and a resourcefulness to get the job done with multiple talented creatives at a reasonable cost. Her creative oversight underscore her deep experience in directing creative and producing strong branding.

--Beth Sanford
Vice President of Marketing at ONE World Sports
   
 
Marjorie was a fantastic partner in our efforts to re-position the Columbia House brand with customers. MORE She has a unique talent of being able to translate strong creative concepts into impactful programs that drive top line growth. Her keen sense of the consumer, as well as the competitive environment, made her an invaluable business partner.

--Andrew T. (Andy) Yost
Senior Vice President at Viacom
   
I was fortunate enough to work with Marjorie at Showtime Networks, where she and I worked together on the formation of a new advertising agency within Showtime Networks called Red Group. When I first arrived at Showtime, this nascent agency had started as a collaboration of the network’s creative services department and the in-house marketing creative group that Marjorie supervised.

Working together, they pitched the Showtime branding account and competed against some of the hottest agencies in the US. Margie’s concept for the branding of Showtime “No Limits” was truly inspired, and one of the most breakthrough and memorable pieces of video I have ever had the pleasure to touch professionally. This work also won the Showtime account – and countless awards - and Red Group became a real agency that was continually recognized for its stellar creative work and marketing savvy. 



Margie is also a very unique creative talent because she not only has conceived and executed inspired work - she also understands the business imperatives behind everything she does. With the uncommon patience to teach others about the business reasons behind projects, and the ability to nurture their creativity, she is the rare creative professional who can also easily fill the role of an effective and creative marketing executive. 



My experience working with Margie was really special. Our business relationship was one of collaboration, imagination, pragmatism, invention, and mutual respect. I am happy to call Margie my friend as well as my former business colleague, and would enthusiastically recommend her to any company. 

And one more thing – Margie is one of the most poised, eloquent, and dynamic presenters I’ve ever seen.

--Kathy Callan Anton
Entertainment and Consumer Products Marketing and Advertising Executive
Web Marketing ( 0 )

Every company comes with a different set of circumstances, goals and understanding of the how to best use the web to drive awareness and generate leads and sales.

We can work with you to develop, host, promote and rank websites, as well as provide turnkey IT solutions for your business.

Showtime NOW!

 

Start-Ups SEO

The strongest, most sustainable way for you to get high organic rankings and for potential customers to find you without paying for ad space.

Rebranding image SEM

When you are just starting up or want a more immediate result for a specific campaign, Search Engine Marketing can be very effective. We believe the budget spent on SEM should be combined with a larger SEO strategy so your organic rankings will last long after you turn off the spigot on any short term paid search campaigns.

Find our more about how Search Engine Marketing can work for you.

Contact Us

Marjorie speaks authoritatively on the topic of Search Engine Optimization, the web, and how they work in a marketing context and what I find most impressive is that she even demonstrates a level of mastery of some of the technical aspects.

--Dan Collins
VP of IT at AP Gas & Electric