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Brand Extensions

Call them mini-brands, offshoots, spokes in the wheel, when you launch a new product under your corporate umbrella, it is important to both connect the new with the existing overall brand and differentiate it. Most likely, the extension was developed to target a certain market which may not be a part of the core customer demographic. This is not a Catch-22. There should be no conflict within your marketing team that the extension can have a life of its own while staying true to the core brand.

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Here are some examples of brand extensions which have enhanced, rather than detracted from, their core brands:



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